INDEPENDENT GRAPHIC RESEARCH

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Graphic Research

A 40-year independent archival journey documenting Vietnamese graphic heritage.

No commercial sponsors. No editorial interference. Your contribution directly supports future research, documentation and publications.

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Minimalist graphic composition
VISUAL STUDY: Graphic composition on textured paper.
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01

INTRODUCTION & MISSION

Preserving the visual memory of Vietnamese graphic heritage.

The research documents and preserves Vietnamese graphic heritage across decades, including typography, posters, printed materials, publications and visual culture. The archive supports independent research, documentation and future academic publications.

Dự án nghiên cứu tài liệu hóa và bảo tồn di sản đồ họa Việt Nam qua nhiều thập kỷ, bao gồm kiểu chữ, áp phích, ấn phẩm in ấn, tài liệu xuất bản và văn hóa thị giác. Kho lưu trữ hỗ trợ nghiên cứu độc lập, tư liệu hóa và các ấn phẩm học thuật trong tương lai.

JOURNEY 40 YEARS
CATALOG 400+ SECTIONS
VOLUME 350 PAGES
SUBJECT VIETNAMESE GRAPHIC HERITAGE
Technical print marks detail
RESEARCH DETAIL: Technical alignment grid and print marks.

What is work?

Anatomy of Visual Elements

When designing the brand and corporate identity, what elements were selected for use?

01. Animal
2.7%
02. Coining wordmarks
8%
03. Geometric symbol
15%
04. Human figure
4%
05. Landscape / Skyline
2.8%
06. Logotype
27.5%
07. Monogram
3%
08. Nature
5.7%
09. Vietnamese Brand Names
22%
10. English Brand Names
47%

Who spent the most?

Sector Distribution

Which industries commissioned the design of brand and corporate identities?

01. Financial Banking
02. Heavy Industry
03. Consumer Goods
04. Health care, Education
05. Real Estate
06. Construction
07. Professional services

Average life span of a symbol?

Average Symbol Lifecycle
17 years 2 months.
Longevity Formula: Clarity > Consistency > Leadership

There are no short term or short cut.

What benefits of design do people perceive?

The Impact & Perceived Value
Peripheral Benefit 37.5%
Functional Contribution 35.7%
High Strategic Value 20.3%
Negligible/Low Impact 12.5%
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02

RESEARCH JOURNEY

Click on a phase (PAST, PRESENT, FUTURE) to reveal task list below.

01 / ARCHIVE & COLLECTION (COMPLETED)

  • ✔ Collected materials across 6 Southern provinces (1985-1990).
  • ✔ Restored 200 original Nguyễn dynasty lithographical plates.
  • ✔ Categorized newspaper nameplates from the 1954-1975 period.
  • ✔ Digitized technical alignment grids at Hanoi Map Printing House No. 2.

02 / RESEARCH & DOCUMENTATION (IN PROGRESS)

  • ● Documenting 400 vernacular lettering samples (Vernacular Typography).
  • ● Analyzing frequency statistics of graphical symbol usage.
  • ● Building interactive digital replicas of archival books.
  • ● Preparing brand drawing archives of Grand Home & Canifa.

03 / PUBLICATIONS & PRESERVATION (UPCOMING)

  • ○ Publishing 'Vietnamese Visual Memory' book series (Vol 1: 350 pages).
  • ○ Hosting independent graphic exhibitions in Hanoi & Saigon (2027).
  • ○ Creating a free open digital library for design students.
  • ○ Partnering to preserve hand-painted signboards by Chợ Lớn artisans.
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03

FROM THE ARCHIVE

A visual record of Vietnamese graphic heritage.

Typography archival study
01
Typography study
Geometric grid archival study
02
Graphic study
Screen printed ink details
03
Archival detail
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04

EXPLORE THE BOOK

CHAPTER 01: VERNACULAR TYPOGRAPHY
SECTION 001 / 400

Loading Archival Data...

Year ---
Category ---
Source ---
Page ---

SECTION 001 OF 400
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05

SUPPORT THE RESEARCH

Independent research depends on the continuity of the archive.

Contributions help sustain the work of documenting, preserving, and publishing Vietnamese graphic heritage.

INTERNATIONAL SUPPORT

For contributions from outside Vietnam, please use our secure external payment link. We support options via PayPal and international credit cards.

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SUPPORT FROM VIETNAM

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06

CONTACT

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